Press releases are not really the art form that some consultants would have you believe.

Yes there is a skill to them, but it is one that is relatively easy to learn.

The real trick with press releases is to follow a robust and targeted strategy.

The truth is that unless you are a multi national company breaking a major story, there are no guarantees that anyone will read your press release. The average journalist gets around 150 press releases sent to them every day. 

Getting your press release picked up by a local newspaper or small website is relatively easy - but it's not going to generate much by way of business.

Press releases have to be planned and targeted - unless your targeted platform shares at least some of your target market there is little or no point sending them a press release.

Successful PR demands a co-ordinated strategy. We will not simply send your press release to the contacts that we already have, we will research your target market and will develop an individual plan for you which targets a high volume of platforms which are appropriate for your business.

Again, this sounds like common sense - and it is. Yet we could count on one hand the number of other consultants who will put in the time and the effort to do this.  And they won't do it for our rates!

In addition to experience in journalism, we have experience in business, so we know what to include in a press release - and what to leave out.  

We don't just know how to write for the media, we know how to follow up every release that we issue, to build awareness of your company and your brand within appropriate media platforms. For a small or medium sized business one single release is unlikely to make a difference, it takes a disciplined, structured approach to generate success with valuable media outlets.

Getting your new product or service out into the market place is not easy, especially nowadays with literally millions of new products and services all fighting for the same space day in - day out.

Evolve will work dilligently on your behalf to raise awareness of your brand - and we are prepared to back up that commitment out of our own pocket. 

Call us now on 0845 269 9248 or e mail us to find out more.